Decoding Gen Z – The New Age Consumer Revolution

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Session Details

Date: 19th November, 2025
Duration: 2 Hours
Format: Live Online Webinar (Interactive + Case Examples + Q&A)
Mode: Concept Introduction & Strategic Insights
Registration: Click here to Register on Townscript

Program Objective

The 377 million strong Gen Z population in India is changing the way people live, shop, and contribute financially to the country. By 2035, this generation—accounting for more than a quarter of India’s population—will have $2 trillion in purchasing power and will change how businesses communicate, innovate, and create value. To create successful strategies that connect with Gen Z in an authentic and long-lasting way, this program teaches professionals, marketers, and entrepreneurs how to decipher their thoughts, motives, and media habits.

Program Coverage / Module Outline

Section 1 – Understanding the Gen Z Opportunity

  • Direct vs. influenced spending power
  • Key consumption categories: fashion, travel, beauty, OTT, tech

Section 2 – Mindset & Values of Gen Z

  • Purpose-driven creators and authentic expression seekers
  • Optimism, inclusivity, and activism
  • Visual living – they “see before they believe”
  • Blending tradition with modern aspirations

Section 3 – The Gen Z Consumption Code

  • “Values over vanity” – meaningful, ethical, and experiential buying
  • Smart-spending mindset: quality > price
  • Peer validation and community influence
  • Sustainability and social impact as loyalty drivers

Section 4 – 5 Levers to Win Gen Z

  • Innovate Rapidly – Co-create, trend-spot, and launch fast.
  • Enable Shopcializing – Blend shopping with social interactions.
  • Visual Immersion – Use AR, video, and gamified experiences.
  • Omni-Channel Integration – Seamless digital-to-physical journey.
  • Influencer Portfolio – Build micro-creator and niche community trust.

Section 5 – Action Plan for Marketers

  • Audit your brand’s Gen Z readiness
  • Choose relevant levers aligned to brand strengths
  • Co-create with Gen Z audiences
  • Test, iterate, and scale authentic engagement metrics

For Enrollment & Details

Contact

  • Ms. Upasana Chaudhary – Director, MDP, PiMSR
  • 91679 96044